Welcome Vicky Pickering to the Franchise Side of the Family

February 20, 2026

Welcome Vicky Pickering to the Franchise Side of the Family

A big easyStorage welcome goes to Vicky Pickering, who has joined us as the Franchise Development Manager.

She joins easyStorage from Guardian Angels Carers where she was responsible for setting up franchise recruitment. Whilst she’ll need to go into the Uxbridge office to be with the team several times a month, most of her work will be highly mobile as she visits the easyStorage franchises across the northern parts of the UK such as Scotland, Manchester and Derby.

She has previously also worked in franchise recruitment and franchise support across multiple franchise brands within the UK. With more than nine years of franchising experience, we know Vicky will be a huge asset to the team. She has already set about providing support and adding value, ensuring compliance with brand standards and maintaining an excellent reputation – something that’s clearly worked well to date when we consider the fabulous reviews they’re all getting.

She’s already noted the supportive nature of the easyStorage family. She’s also been impressed by the level of transparency offered by senior management and the commitment to improve and adapt in such a challenging climate.

Stelios himself would be proud to hear this. The easyGroup values are:

·         Great value

·         For the many not the few

·         Relentless innovation

·         Taking on the big guys

·         Making a difference in people’s lives

·         Keep it simple

It was these values, as expressed by easyStorage co-founder Nigel Dawson, that drew Vicky to the company. She met Nigel through the BFA (British Franchise Association), when they were both working towards their Qualified Franchise Professional (QFP). She liked Nigel’s leadership style, the company vision, and, of course, the brand, so when Nigel shared an advertisement for a Franchise Development Manager, she was keen to be considered. Two very long interviews later, she was offered – and accepted – the role.

Vicky worked in recruitment prior to franchising and holds a first-class honours degree in Business obtained at Liverpool John Moores University.

Having lost her father last year, who had a passion for the guitar, she’s started taking guitar lessons. Whilst it’s tempting to make a playlist, we think Vicky will be calling the tunes rather than copying other people’s. We suggest you watch this space for more!

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